Managing ads and learning platforms requires a substantial time investment.
Stop Buying Shared Leads.
Start Generating Exclusive Leads.
Generate exclusive and high-quality inbound leads.
We use the latest technology to bring the best results
This company has been key to growing my personal brand through Google and Meta Ads. I've seen real, measurable results and an excellent return on investment. Their guidance and strategy have made a big difference. Highly recommended!
Vicky
United States
The quality of work is spot on and has helped with increasing the number of new monthly clients. Annex has been able to help us build a reliable method for generating high-quality leads and clients.
Davina
Canada
Mike and team have done our advertising for 2+ years, and we are very happy with the growth of our company.
Elliott
United States
Annex has been managing my Google and Meta Ads for about a year now and I have to say they certainly exceeded my expectations. They take the time to explain everything and answer all my questions.
Evelyn
United States
This company has been key to growing my personal brand through Google and Meta Ads. I've seen real, measurable results and an excellent return on investment. Their guidance and strategy have made a big difference. Highly recommended!
Vicky
United States
The quality of work is spot on and has helped with increasing the number of new monthly clients. Annex has been able to help us build a reliable method for generating high-quality leads and clients.
Davina
United States
Mike and team have done our advertising for 2+ years, and we are very happy with the growth of our company.
Elliott
United States
Annex has been managing my Google and Meta Ads for about a year now and I have to say they certainly exceeded my expectations. They take the time to explain everything and answer all my questions.
Evelyn
United States
Why Most Trucking Insurance Agencies Struggle with
Highly Quzalified Leads
Too Dependent on Referrals
When word of mouth slows down, the pipeline slows down with it.
Buying Shared Leads
Paying for the same lead as three other agencies is not a real growth strategy.
Weak Websites Leak Opportunities
Generic pages with weak trust signals and unclear CTAs lose high-intent traffic fast.
Slow Follow-Up Kills Good Leads
Without a real CRM and fast response process, qualified prospects go cold before your team reaches them.
Why Most Trucking Insurance Agencies Struggle with
Highly Quzalified Leads
Too Dependent on Referrals
When word of mouth slows down, the pipeline slows down with it.
Buying Shared Leads
Paying for the same lead as three other agencies is not a real growth strategy.
Weak Websites Leak Opportunities
Generic pages with weak trust signals and unclear CTAs lose high-intent traffic fast.
Slow Follow-Up Kills Good Leads
Without a real CRM and fast response process, qualified prospects go cold before your team reaches them.
Your Agency Will Generate
Better Leads When You
01
Focus on Closing,
Not Chasing
We handle the campaigns, landing pages, tracking, and automation so your team can spend more time quoting, advising, and closing.
02
Use a System Built for Trucking Insurance
Our Google and Meta ad strategies are designed to consistently attract high-value leads that convert for Trucking Insurance businesses.
03
Work with a Transparent Growth Partner
With us, you get full visibility into every dollar spent and every lead generated, so you never have to question the value of your investment.
Your Agency Will Generate
Better Leads
When You
01
Focus on Closing, Not Chasing
We handle the campaigns, landing pages, tracking, and automation so your team can spend more time quoting, advising, and closing.
02
Use a System Built for Trucking Insurance
Our Google and Meta ad strategies are designed to consistently attract high-value leads that convert for Trucking Insurance businesses.
03
Work with a Transparent Growth Partner
With us, you get full visibility into every dollar spent and every lead generated, so you never have to question the value of your investment.
How We Drive Results
Audit Your Service & Market
Learn about your offer and target market
Build the Strategy
We define the message, targeting, funnel structure, and KPI plan for profitable growth.
Account Set Up
Set up your account to target highly engaged and qualified leads
Ad Launch
Launch your ads and start bringing in the first batch of leads
Optimize
Optimize your ads to reduce your cost per lead and increase lead quality
Scale
Scale your campaigns to maximize your sales and return on investment
How We
Drive Results
Audit Your Service & Market
Learn about your offer and target market
Build the Strategy
We define the message, targeting, funnel structure, and KPI plan for profitable growth.
Account Set Up
Set up your account to target highly engaged and qualified leads
Ad Launch
Launch your ads and start bringing in the first batch of leads
Optimize
Scale
Scale your campaigns to maximize your sales and return on investment
Why Do Our Clients
Get Results?
Specialization in
MSP Business
We focus solely on IT consulting businesses, giving us deep industry.
Tailored
Campaigns
Our data-driven insights allow us to create campaigns designed specifically for your business, ensuring they resonate with your target audience and drive conversions.
Niche Audience
Expertise
We craft strategies that speak directly to decision-makers like CEOs and Business Development Heads, generating high-quality leads with a higher chance of conversion.
Specific needs of
MSP businesses
Our proven systems are built around the specific needs of IT consultancies, consistently delivering results that help your firm grow.
Why our client's results are so good
In House
Marketing Agency
Annex IT Marketing
Time Investment
In House
Marketing Agency
Agencies that don't specifically focus on IT consulting will require more of your time and energy to learn about the industry and your offer.
Annex IT Marketing
We handle everything with full transparency and due to our specialization in the industry we require a minimal time investment to run your campaigns profitably.
Difficulty
In House
To develop profitable ad campaigns requires deep technical know-how and high budgets for testing to determine what works and what doesn't.
Marketing Agency
Although generic marketing agencies might have the skills to run successful ad campaigns. Their lack of industry experience makes it difficult to determine what strategies will work.
Annex IT Marketing
Our specialized expertise in IT Consulting and MSP businesses has given us the data and information to produce superior results with much less difficulty.
Speed of Results
In House
Trial and error leads to delays in producing results.
Marketing Agency
Generalized strategies take time to optimize leading to slow results and a longer learning curve.
Annex IT Marketing
Our industry experience has given us the data we need to produce results fast.
ROI
In House
Lack of experience and testing leads to wasted budget.
Marketing Agency
Lack of industry experience and data requires additional testing and budget to determine what strategies will work.
Annex IT Marketing
With the industry experience and data we have we can use proven strategies to deliver a high ROI.
Where is the Annex MSP
Marketing team located?
Annex MSP Marketing
2425 Matheson Blvd East
8th Floor, Suite 754, Office 785,
Mississauga, ON L4W 5K4,
Canada
We are a Canadian company from the Greater Toronto Area. We specialize in working with IT Consulting and MSP companies across the US and Canada, bringing a local perspective to your business with a deep understanding of the North American market.
About Us
Who We Work With
We help independent trucking insurance agents and growth-focused agencies build a more predictable pipeline than referrals alone can provide.
What Sets Us Apart
We don’t do cookie-cutter campaigns. Every Google and Meta ad strategy we build is data-driven, conversion-focused, and designed for scalability. Whether you're aiming for consistent lead flow, better pipeline quality, or stronger brand authority, we deliver campaigns that move the needle.
Our Mission
To help trucking insurance agencies grow with a measurable, scalable marketing system built around real sales outcomes.
Who We Work With
We help independent trucking insurance agents and growth-focused agencies build a more predictable pipeline than referrals alone can provide.
What Sets Us Apart
We don’t do cookie-cutter campaigns. Every Google and Meta ad strategy we build is data-driven, conversion-focused, and designed for scalability. Whether you're aiming for consistent lead flow, better pipeline quality, or stronger brand authority, we deliver campaigns that move the needle.
Our Mission
To help trucking insurance agencies grow with a measurable, scalable marketing system built around real sales outcomes.
Experts Behind Your Growth
A passionate team of strategists, media
buyers, and creatives driving real results
for MSPs.
Mike
Founder and Managing Director
Carlo
Co-Founder & Chief Growth Advisor
Philip
Business Developer
Lyubov
Growth & Performance
Ayantha
Growth and Performance Marketer
Tatiana
Project Manager
Eve
GoHigh Level Specialist
Experts Behind Your Growth
A passionate team of strategists, media buyers, and creatives driving real results
for MSPs.
Mike
Founder and Managing Director
Carlo
Co-Founder & Chief Growth Advisor
Philip
Business Developer
Lyubov
Project Manager- Growth & Performance
Sachinda
Growth and Performance Marketer
Tatiana
Project Manager
Ayantha
Growth and Performance Marketer
Eve
GoHigh Level Specialist
Experts Behind Your Growth
A passionate team of strategists, media buyers, and creatives driving real results for MSPs.
Mike
Mike Lamch is the Founder and Managing Director of Annex IT Marketing. Born in Toronto, Ontario, Mike has spent nearly a decade growing businesses online through Google and Meta Ads, helping develop successful advertising campaigns for over 100 clients. His deep understanding of the online advertising space allows him to create targeted, data-driven strategies that deliver real results. Beyond paid ads, his background includes cold outreach, website design, and conversion rate optimization—key elements in building high-performing campaigns.
Philip
With more than 10 years of experience in complex business development with an emphasis on paid Google advertising allows Philip to easily form successful strategies. From website analysis and audit of advertising prospects to building a profitable advertising campaign structure, he helps businesses find a formula for success. His favourite specialization is the development of advertising strategies for new businesses in the service niche.
Lyubov
Lyubov has over 8 years of experience working with a large number of projects of varying complexity. The main distinguishing feature is crisis management when a project needs to be improved and optimized as soon as possible and put on the right track. Correct analysis and creation of the right strategy of thoughtful steps allowed her to achieve an impressive list of successful projects.
Sachinda
With over 4 years of experience as a Growth and Performance Marketer, Sachinda specializes in managing high-budget ad accounts ($100K+), creating strategic campaigns on Google and Meta platforms, driving significant revenue growth while achieving business goals and maximizing ROAS. His focus is on delivering tailored, data-driven solutions to help clients scale their businesses and achieve sustainable success online.
Tomas
Tomas is a Digital Marketing professional with a strong focus on paid media and content creation. Tomas has over 5 years of experience helping businesses grow through targeted advertising and engaging digital campaigns. With a background in business administration and marketing, he combines his expertise in campaign optimization with creative skills in content design, using tools like Google Ads, social media, and design platforms to craft high-performing and visually compelling marketing strategies. Tomas is dedicated to delivering impactful results by creating strategies that drive engagement, brand awareness, and client satisfaction.
Ready to Stop Guessing and
Start Growing?
Find out what it takes to generate leads more consistently.
annex marketing © 2026. All rights reserved.
Annex MSP Marketing
2425 Matheson Blvd East
8th Floor, Suite 754, Office 785,
Mississauga, ON L4W 5K4,
Canada
